Strategic Campaign Development
Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
Write high-quality briefs and strategic decks that inspire both clients and creators
Insights, Data & Measurement Strategy
Define and refine measurement frameworks for success across CPV, ER , and platform-specific KPIs
Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
Trend Forecasting & Cultural Analysis
Handle cultural listening, market research, and platform trend tracking within the beauty category
Translate emerging insights into actionable campaign ideas and brand opportunities
Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
Client Engagement & Strategic Advisory
Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
Strategy Experience in the Creator Space
4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
Experience implementing / using AI tools into your workflows
Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
TikTok Fluency
Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior
Able to translate brand identities into authentic, scroll-stopping creator content
Data-Driven Thinking
Comfortable working with performance metrics, audience data, and platform insights
Ability to structure frameworks, make data actionable, and present performance narratives clearly
✍️ Creative & Commercial Acumen
Exceptional brief-writing, storytelling, and presentation skills
Strong client presence with the ability to articulate ideas confidently and drive strategy forward
A hybrid thinker who blends logic with creativity, intuition with structure
Experience owning strategy across multiple live campaigns and strategic touchpoints
Passion for beauty, social culture, and pushing the boundaries of what creator content can do
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